Get Growing: 27 Spring Promotion Ideas

While your customers may be focused on spring cleaning or growing their garden this season, your business is likely focused on cleaning up your marketing strategies and growing ROI.

Make spring a fruitful season for your business, regardless of if it’s a busy or slow time of year for your industry, with powerful spring promotions. To get started, we’ve got all the spring promotion ideas you need!

Contents

• Tips for bringing these spring promotion ideas to life
• Spring promotion ideas for any industry
• Spring promotion ideas based on seasonal holidays and causes

Tips for bringing these spring promotion ideas to life

Before we get into our ultimate list of spring promotion ideas, remember these tips.

• Remember your brand identity. You’ll want to stay true to your brand messaging throughout your spring promotion strategy, so be sure to tweak the ideas below to fit your unique business needs.
• Focus on each promotion’s goal or purpose. You could use the SMART goals structure to put purpose behind your spring promotions to make their success easier to measure.

• Incorporate promotions into already-running campaigns. Just because you’re running a spring promotion doesn’t mean you should start and stop any of your campaigns. Try to work your spring promotions into your current campaigns for an always-on marketing approach.
• Get help from AI (with caution). For more spring promotion ideation, you could turn to a generative AI tool to help you build out your promotion strategy or copy. Be sure to use a tailored AI prompt for high-quality results to minimize the amount of manual editing you’ll have to do on any AI-generated outputs.

📆 For year-round marketing ideas, tips, and more, be sure to download our free 2025 marketing calendar.

Spring promotion ideas for any industry

No matter your business’s niche market, you’re sure to find success with these spring promotion ideas.

1. Spring clean your inventory with a seasonal sale

Of course, this wouldn’t be a complete list of spring promotions without the mention of a spring sale! A spring sale, while it may seem basic at first, should be your go-to spring promotion because it’s simple and easy to execute.

Include mentions throughout the season across all your marketing channels. For example, you might update the copy on your search and social ads to showcase your spring discounts.

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💡 Want to get copy-and-paste, fresh spring ad copy ideas for your spring sale in less than a minute? Try our free Google Ads AI Copy Tool!

2. Offer three different BOGO deals for March, April, and May

Play into the three months of spring by offering different buy one, get one combos for March, April, and May. Over two-thirds of shoppers prefer buy one, get one deals over other discounts, so this spring promotion idea is practically guaranteed to be a success for your business.

3. Create a spring scheduling special

For service-based businesses, you could incentivize your potential customers to book with you over the springtime by offering a seasonal special for appointments booked during March, April, and May. For example, you could give anyone booking with your business during these months a service bundle on top of the service they originally picked.

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4. Run a spring sweepstakes

If you’re looking to drive leads this season, look no further than this spring promotion idea. A spring sweepstakes is just what you need to get customers to provide key information to your business in exchange for a chance to win a major prize, like a free product bundle or tickets to a seasonal activity in your business’s community.

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5. Partner with a complementary business

While business partnerships are a good idea year-round and should be a part of your always-on marketing strategy, they can be especially effective in the springtime. Many local businesses roll out new offerings during the spring months, and this provides the perfect opportunity to cross-promote your partner’s and your brands to one another’s customers.

6. Give away spring discount codes or coupons

To play into the season, create an exclusive coupon code you could share to your email list or on social media, like SPRING10 or WARMANDSUNNY. That way, you’ll get potential customers excited about making a purchase with your business, as they’ll feel like they’re getting a “secret” spring deal.

To start, these spring slogans could help you decide how you want to approach your coupon codes and coinciding content.

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7. Run a spring social media contest

Speaking of social media, activity on social platforms has been proven to increase during the spring season. Take advantage of this seasonal social media trend by captivating your following with a social media contest.

For example, you could do a “guess how many” post, a series of trivia polls on your stories, and more to increase engagement and promote your products or services.

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8. Implement spring search and social ad campaigns

Instead of just focusing on organic spring promotions, you could also put a bit of marketing budget behind some search and social advertising campaigns. Try aligning both your paid search and social ads with the springtime to provide users with a seamless buyer experience with your business.

To help you get started with your seasonal ad asset ideation, check out this list of spring greetings.

9. Incentivize customers to do a seasonal case study or testimonial

Grow your business this spring with an influx of customer case studies or testimonials you could highlight across your marketing assets. You could do this by incentivizing any customers who work with you during the springtime to participate in a quick survey in exchange for free or discounted products or services for the month.

10. Shine light on your superstar employees for spring

Over 80% of customers say that how brands treat their employees impacts their purchasing decisions. When you showcase your superstar spring employees across your marketing channels, you’re showing your prospective customers how much you care about your staff—which may sway them to become paying customers. You could even expand your reach by offering limited-time deals to your employees’ friends and families.

11. Work with an influencer for the season

Influencer marketing is the perfect solution for seasonal promotions because influencer content is focused on what’s relevant to the time of year. Try to find micro-influencers relevant to your industry and see if they’d be open to compensation for a schedule of sponsored posts throughout the spring season.

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12. Spruce up your website for spring with free resources

Whether you want to drive leads or increase sales this spring, free, downloadable, or interactive resources relevant to the season can be just what your small business website needs to entice visitors to take action on your landing pages.

For example, you could create a spring survival guide, or refresh your live chat script to provide spring tips.

Spring promotion ideas based on seasonal holidays and causes

Ready for more spring promotion ideas? Check out these ones below based on social media holidays, monthly causes and observances, and more.

13. Crowdsource promotional content for International Ideas Month (March)

Throughout the month of March, ask your social media followers, newsletter readers, in-store customers, and more about what ideas they have for your business for a chance to have their ideas tested in April.

Customers may be more inclined to work with you if they know you’re taking feedback into consideration this spring.

🌱 Make a plan to grow your business this spring with our free, easy-to-use growth strategy template!

14. Entice prospective customers with recipe ideas for National Brunch Month (April)

The best part about any season? The food, of course! For National Brunch Month in April, encourage customers to make a purchase in person or online by offering a series of springtime breakfast recipe cards with any order.

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15. Showcase how your business helps its customers for National Stress Awareness Month (April)

To promote your current products or services this spring, refresh your positioning to focus on customer pain points for Stress Awareness Month in April.

For example, you could highlight deals on any “de-stress” packages your business offers that can alleviate your audience’s stress over certain topics.

16. Challenge customers and employees to a fitness journey for Global Employee Health and Fitness Month (May)

For Global Health & Fitness Month in May, ask both customers and employees to join in on a fitness challenge for a chance to win a grand prize product or service bundle from your business. This can help build a strong brand community while also promoting your top offers for the spring.

17. Offer a 17% off special for St. Patrick’s Day

One of the most important promotion ideas for spring is a St. Patrick’s Day special. You could play off the theme of the holiday falling on March 17 with a 17% off deal. Also, try including some fun spring puns in your promotion to play off the holiday’s festivities. To start, be sure to check out these lists of catchy St. Patrick’s Day phrases, lucky St. Patrick’s Day marketing ideas, and St. Patrick’s Day social media post ideas.

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18. Create a downloadable checklist for the spring equinox

To promote lead generation for your business, you could entice website visitors to fill out a form on your site by offering a free, downloadable spring checklist to help them prepare for the season. This will bring added value to your site while still providing a relevant promotional offer for the spring equinox on March 20.

19. Offer freebies to select customers on National Mom and Pop Business Owner Day

National Mom and Pop Business Owner Day on March 29 is the perfect opportunity for local businesses to run a spring promotion. For example, you could advertise that the first 100 orders of the day get a 10% discount or other similar offers for a simple promotion you can get out fast on a single day like this one.

20. Include a little something for pets with purchase on National Pet Day

National Pet Day is April 11, so encourage your customers to include their pets in their buyer’s journey by allowing pets to visit your brand in-store or in-office. You could also partner with a local animal rescue to donate a portion of your sales for the day to the organization. Lastly, you might include freebies at checkout, like a small toy or treat, for your customers’ pets.

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21. Host hopping Easter celebrations

On or around Easter Sunday (this year on April 20), host an Easter event and showcase your spring products or services throughout the festivities. You could invite your employees, customers, friends, and family to participate in fun Easter trivia that ties back to your business and offer small prizes.

This will attract more local attention to your business and potentially increase sales for the day.  Plus, you can hit the ground running with this promotion using our list of Easter slogans and our Easter marketing toolkit.

22. Run a referral program for Pay It Forward Day

For Pay It Forward Day on April 28, create a duo deal that your customers can pass along to friends and family to expand your business’s reach. For example, you can frame your referral program as deals your customers could “pay forward” to a friend.

23. Create a multi-day series of deals for Small Business Week

Small Business Week, which runs from May 4 through May 10, should be a priority for your spring promotion strategy as consumers will be ready to “shop small” during this time. Your promotions could range from a “shop local” discount for nearby customers to different themed deals for each day of the celebratory week. Find more Small Business Week marketing and promotion ideas here.

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24. Discount select products or services by $5 or 5% for Cinco De Mayo

Play into the theme of Cinco De Mayo falling on, well, May 5 by offering $5 off or a 5% discount for the day! Remember, your spring promotion doesn’t have to include a huge price cut to be effective. Your customers will still be excited to take advantage of a single-day spring promo while they can.

25. Offer a snack in-store or in-office for Pizza Party Day

What better way to celebrate Pizza Party Day on May 16 than with a promotional pizza party! You could host an informational workshop in your store, office, or online and provide pizza vouchers (or free pizza slices in-person) while you work prospective leads into customers.

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26. Offer free shipping on National Road Trip Day

Save your customers a road trip to your store or warehouse on May 23 for National Road Trip Day by offering free shipping as a promotion to play on this spring holiday. You could frame it as your business’s products taking a road trip right to your customers’ doors for free.

27. Make Memorial Day your sale focus

Wrap your spring promotion strategy with a bang by leaning into Memorial Day on May 26 with Memorial Day sales that run all weekend long. Be sure to give your customers a sneak peek at your upcoming Memorial Day promotions throughout the month of May so that they know to come back to your business over the long weekend.

For example, you could use these Memorial Day email subject lines and Memorial Day social post ideas to turn your Memorial Day sales into month-long promotional campaigns.

Make the most of your marketing and promotions this spring

Your options for promotions this spring are endless, so consider what might best align with your business’s goals and branding, and be ready to test out a few of the ideas above throughout the season. For more help bringing these spring promotion ideas to life, see how our solutions can maximize your campaign success all season long!

To recap, here are the top spring promotion ideas for your business to try:

1. Spring clean your inventory with a seasonal sale
2. Offer three different BOGO deals for March, April, and May
3. Create a spring scheduling special
4. Run a spring sweepstakes
5. Partner with a complementary business
6. Give away spring discount codes or coupons
7. Run a spring social media contest
8. Implement spring search and social ad campaigns
9. Incentivize customers to do a seasonal case study or testimonial
10. Shine light on your superstar employees for spring
11. Work with an influencer for the season
12. Spruce up your website for spring with free resources
13. Crowdsource promotional content for International Ideas Month (March)
14. Entice prospective customers with recipe ideas for National Brunch Month (April)
15. Showcase how your business helps its customers for National Stress Awareness Month (April)
16. Challenges customers and employees to a fitness journey for Global Employee Health & Fitness Month (May)
17. Offer a 17% off special for st. Patrick’s Day
18. Create a downloadable checklist for the spring equinox
19. Offer freebies to select customers on National Mom and Pop Business Owner Day
20. Include a little something for pets with purchase on National Pet Day
21. Host hopping Easter celebrations
22. Run a referral program for Pay It Forward Day
23. Create a multi-day series of deals for Small Business Week
24. Discount select products or services by $5 or %% for Cinco De Mayo
25. Offer a snack in-store or in-office for Pizza Party Day
26. Offer free shipping on National Road Trip Day
27. Make Memorial Day your sale focus

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

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